PRINT COLLATERAL
Consistency across every touchpoint is critical when designing for a brand as large and established as the NHRA. In my role, I ensured that the organization’s gritty, blue-collar identity translated seamlessly from digital platforms to print collateral—maintaining visual integrity across RGB and CMYK environments. This required a precise understanding of color management, production standards, and how design decisions carry through to final output.
In addition to general print collateral, I was responsible for designing credentialing systems for all 20 NHRA National Events. Due to the security-sensitive nature of these materials, credential examples are not included in this portfolio.
Real-world examples of my print designs shown below. I designed logos on hats made by RealTree, merchandise tents, red carpet award show and winner's circle backdrops, and more. The most important of these is the NHRA 75th Stage Wraps with Mission Foods Drag Racing Series branding on the front. Ensuring symmetrical sponsorship placement while executing satisfactory sponsorship spotlight on national television (FS1). Thus, keeping partners happy and exposed to a larger audience for the long run.
